Where it all started
In July 1989, Mr. Murugasu SK and Mdm Dhanaletchumi embarked on a journey to bring the best blends of quality export spices in town through City's Spice Mills & Trading - an endeavour fuelled by their mutual passion for flavourful ingredients.
City’s Spice Mill underwent a significant name transformation, being renamed to Dhanalakshmi Mills & Trading. Following this update, the company reached new heights of success. With the reputation of excellence still holding strong, Dhanalakshmi Mills & Trading quickly attracted an impressive clientele throughout Singapore.
First Export Order
After years of dedication and hard work, our team landed an export order with a renowned international spices exporter in Singapore. We had to ensure that we met their requirements through comprehensive research and evaluation processes. And finally, we were able to confirm an order of our spice mixes that were shipped all the way to China!
Significant revenue increase
2012 was a booming year the local sales revenue skyrocketed by 30%
Surge in Export Order Revenue
2015 saw export orders boom – with a steep increase of over 55% in the total export revenue. This substantial increase is a testament to the success achieved by the business in terms of our superior quality.
Brand Revitalization & Direct Import of Raw Materials
2016 saw the reinvention of Dhanas Brand –to stay relevant with the everchanging consumer demographics. We also began direct sourcing raw materials from India - embarking on a journey that would become instrumental for us to remain competitive.
Sole-Proprietorship to a Private Limited Entity
In 2017, we made a major change in our management of administration. The transition of sole proprietorship to private limited saw the implementation of cutting-edge sales and accounting systems that replaced manual invoices; our website, DHANAS was also launched the same year!
We were awarded the ISO 22000:2005 Food Safety Management Certificate, recognising our commitment to ensuring food safety throughout our operations. Additionally, we received the BizSafe Level 3 Accreditation, reflecting our dedication to providing a safe and healthy work environment for our employees.
Inauguration of DHANAS India Office
In 2019, we established our office in India with the sole purpose of sourcing premium quality raw materials directly from local sources. By working directly with the producers, we are able to ensure the quality and efficient supply of our raw materials, while remaining competitive.
How we survived the global pandemic?
Despite the global Covid pandemic in 2020, the DHANAS India office provided unwavering support to our Singapore operations by ensuring a steady supply of raw materials at competitive prices.
DHANAS going retail!
In 2022, we achieved several milestones that have further strengthened our business operations. We adopted the ISO 22000:2018 (FSMS) certification to enhance our food safety management systems and successfully trademarked the DHANAS Brand Logo. Our entire business process was also migrated to the SAP system to better manage production, inventory, sales, and accounting. Moreover, we launched our DHANAS retail packaging and are currently making significant and progressive development of the DHANAS E-Commerce Platform.
Healthier Choice Approvals & Getting Halal Certified
With consumers increasingly seeking healthier options, we are proud to announce that a selection of our products has received Healthier Choice approval from the Health Promotion Board (HPB). Additionally, we are now in progress to obtain Halal certification!